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The series will be supported by a themed website, including competitions, activities, downloads and offers, to build and retain a fan base.In-store promotional activities and event will establish the series and support sell-through.Further marketing direct to parents and teachers will generate awareness and drive traffic.• pre-launch mailing to shop managers introducing monster characters and concept• in-store promotional activities including ‘create your own monster’ competitions and events• dedicated monster website• direct to parent marketing through websites such as iChild• motivating tools and activities to be distributed to teachers to generate awareness and interest in parents and pupils
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