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Welfle, Andy: - I'm an Indiana born-and-raised content strategist, now living in San Francisco and working at Adobe. Before that, I was at Facebook, and before that, at Reusser Design. I write and podcast about pencils, and I like to take pictures of my cat. I focus mostly on UX content strategy, writing in-product interface language and managing terms, content standards and de-jargonizing words into simple, human language.