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Bob Sehlinger , a Lowell Thomas Award-winning journalist, is best known as the creator and producer of The Unofficial Guide series published by AdventureKEEN and sold worldwide. He is credited with being the first to apply research techniques from the fields of operations research and statistics to travel guides. Bob makes his home in Birmingham, Alabama. Seth Kubersky has worked for more than 20 years as a theatrical artist, culture critic, and travel journalist. Seth is the author of The Unofficial Guide to Universal Orlando and coauthor of The Unofficial Guide to Disneyland , as well as a collaborator on The Unofficial Guide to Walt Disney World . Seth is nationally recognized as an authority on theme parks and amusement attractions, and he contributes to Attractions Magazine and the Unofficial Universal Orlando Podcast . He also writes an arts and entertainment column, Live Active Cultures, that appears in the Orlando Weekly , central Florida's leading alternative newspaper. Seth lives in Orlando with his wife, Genevieve, and their cats Sol and Kipper.