Basic Marketing Research: Pearson New International Edition - Naresh Malhotra
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Basic Marketing Research: Pearson New International Edition - Naresh Malhotra

Basic Marketing Research: Pearson New International Edition - Naresh Malhotra

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For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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